A Session with Head of Healthcare from Google
I had the pleasure of sitting in on a presentation by Head of Healthcare at Google, Amy Cowan last week. While attending CBI’s 9th Annual eMarketing Forum for the Bio/Pharmaceutical Industry, Ms Cowan...
View ArticleRedefining Nurse Practioners & Physician Assistants Roles In Health Care
How many are there, where are they and what do they do? These were the leading questions in a webinar I attended today given by The Falk Group. I was hooked right away as I thought to myself, ‘œWell,...
View ArticleHealthcare Providers Turning to Mobile Devices in Large Numbers
Ninety-four percent of physicians are now using smart phones to communicate, manage business/personal work flows and access medical information, according to a report from Spyglass Consulting Group. In...
View ArticleTop 5 Medical Apps from Big Pharma for iPad
The iPad is changing the way that healthcare marketing professionals interact with doctors. While the nature of the pharmaceutical sales call adapts to the use of this new tool and the form in which...
View ArticleHealthcare Marketing: Messaging for Hospital Administrators
The business of health care today is one that is obsessed with lower costs and higher profits just as much as any other. That said, any organization undertaking any healthcare marketing initiatives...
View ArticleMarketing to Nurses: Leveraging their Digital Media Consumption Habits
Healthcare marketers take note: Nurses are engaging with digital media in increasing numbers and in a variety of ways ‘” primarily for educational purposes. According to new research recently released...
View Article5 Tips for Marketing to Doctors
Marketing and selling to Doctors can be one of the most difficult tasks for a salesperson. Doctors are notoriously difficult to reach, and even if your healthcare marketing outreach efforts are...
View ArticleMarketing to Hospitals: 3 Things to Remember
In the healthcare industry, marketing to hospitals is a prospect that has unique challenges that make communicating your message and making the sale a difficult task. Due to the hierarchical nature of...
View ArticlePharmacists Could Play Vital Role in Clinical Trials Education
According to a recent Honesty & Ethics survey by Gallup, there are three resources that patients consistently turn to for health-related information: nurses, pharmacists and physicians. Pharmacists...
View ArticleTelehealth, Virtual Reality and Facebook. Wait, Facebook?
Yes, Facebook. Apparently, Facebook CEO Mark Zuckerberg recently attended the annual CES conference in Las Vegas and fell in love with the Oculus V virtual reality headset ‘“ so much so that he...
View ArticleThe Power of the Discount
Just got an update about our February promotion: New Customers Save 30% has been a big hit in its first few days! In speaking with several peers in the direct marketing industry who have tried similar...
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